Trends Report

Brief: IBM's Future Is Digital in Asia Pacific, But Its Delivery Capabilities Must Match Its Vision

Recent Moves Have Enhanced Big Blue's Ability To Support Your Digital Engagement Requirements

September 30th, 2015
Somak Roy, null
Somak Roy
With contributors:
Frederic Giron , Ashutosh Sharma , Anjali Dhupar , Rachel Birrell

Summary

IBM's annual Asia Pacific analyst summit, held in Bangalore, India in June 2015, focused on digital transformation, its enablers — cloud, mobility, analytics, and security — and how these global themes translate to the Asia Pacific context. CIOs grappling with the rise of digital expectations need a vendor that can tie together customer experience design, data and analytics, business processes, and new software platforms. This report details IBM's digital engagement capabilities and assesses where its strategic priorities align with essential CIO imperatives in the age of the customer in Asia Pacific.

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