Trends Report

Brief: Key CX Takeaways From Forrester's Summit For M&S Professionals, China 2014

June 6th, 2014
Samantha Jaddou, null
Samantha Jaddou
With contributors:
Harley Manning , Carla O'Connor

Summary

At Forrester's Summit For Marketing & Strategy Professionals, China 2014, speakers presented case studies detailing how to boost customer experience (CX) through the use of digital and social channels. Although their examples were diverse, industry keynote speakers reiterated a common theme: To satisfy Chinese consumers' unique needs, companies must adopt a localized digital customer experience strategy.

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