Trends Report

Brief: Key Takeaways From Forrester's 2014 Customer Experience Forum East

Market Leaders Turn To Customer Understanding And Design To Deliver Great Experiences

August 29th, 2014
Joana de Quintanilha, VP, Principal Analyst
Joana de Quintanilha VP, Principal Analyst
With contributors:
John Dalton , Harley Manning , Corey Stearns

Summary

At Forrester's Forum For Customer Experience Professionals East, speakers presented best practices and case studies that showed how they are coping with a new, more competitive era for customer experience (CX). While doing so, our industry keynote speakers reiterated a common theme: To succeed in the age of the customer, you need to mobilize your entire organization to focus on the factors that truly matter to customers.

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