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For CIOs

Brief: Making Sense Of The Digital Services Tsunami

CIOs Must Navigate A Landscape Of Digital Relabeling

January 29, 2015


Why Read This Brief

At recent customer and analyst events, traditional consulting and systems integration providers — including Accenture, Capgemini, Cognizant, Deloitte Digital, Fujitsu, Infosys, NIIT Technologies, PwC, SAP Services, and Wipro — made major announcements about their digital services and digital transformation capabilities. These firms are scrambling to achieve growth and to win the mindshare (and wallet share) of business buyers. Some of the announcements reflected truly new capabilities aimed at new business stakeholders, countering the inroads that digital and interactive agencies have been making. But buyer beware: Other announcements were simply a renaming and repositioning of older existing practices. This report helps CIOs assess the moves of their incumbent service suppliers and provides Forrester's take on validity and viability of the announcements.

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