Trends Report

Brief: Making Sense Of The Digital Services Tsunami

CIOs Must Navigate A Landscape Of Digital Relabeling

January 29th, 2015
Frederic Giron, VP, Senior Research Director
Frederic Giron VP, Senior Research Director
Liz Herbert, VP, Principal Analyst
Liz Herbert VP, Principal Analyst
John McCarthy, null
John McCarthy
With contributors:
Christopher Andrews , Arelai Ephraim

Summary

At recent customer and analyst events, traditional consulting and systems integration providers — including Accenture, Capgemini, Cognizant, Deloitte Digital, Fujitsu, Infosys, NIIT Technologies, PwC, SAP Services, and Wipro — made major announcements about their digital services and digital transformation capabilities. These firms are scrambling to achieve growth and to win the mindshare (and wallet share) of business buyers. Some of the announcements reflected truly new capabilities aimed at new business stakeholders, countering the inroads that digital and interactive agencies have been making. But buyer beware: Other announcements were simply a renaming and repositioning of older existing practices. This report helps CIOs assess the moves of their incumbent service suppliers and provides Forrester's take on validity and viability of the announcements.

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