Save or Share this Report

For B2C Marketing Professionals

Brief: Meta-DSPs — One Buy Platform To Rule Them All?

New Tools For Trading Desks Accelerate Consolidation Of The Buy-Side Ad Tech Landscape

January 27, 2016

Authors

  • By Samantha Merlivat,
  • Richard Joyce
  • with Luca S. Paderni,
  • Kasia Madej,
  • Wei-ming Egelman,
  • Laura Glazer

Why Read This Brief

A handful of trading desks have developed so-called "meta-DSP" capabilities: an integration layer that lets them manage and optimize campaigns across multiple DSPs from one single entry point. These capabilities have the potential to change the dynamics of current vendor relationships and overcome some of the issues inherent to the programmatic ecosystem that weigh down campaign performance. This report takes a look at what marketers need to know about these platforms today.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($395 USD).

Purchase