Trends Report

Brief: Product Innovation Must Focus On Simplicity To Enhance Customer Experiences

Leading Vendors Showcase The Importance Of Simplicity For User Interfaces, Architecture, And Business Functionality

September 3rd, 2014
Charlie Dai, VP, Principal Analyst
Charlie Dai VP, Principal Analyst
Gene Cao, null
Gene Cao
With contributors:
Alex Cullen , Rita Xia

Summary

In the age of the customer, empowered consumers have much broader access to products; they can purchase from anyone at any time. As a result, companies must look to product innovation and differentiation — not just availability and pricing — to win, serve, and retain customers; this applies to both startups fighting for brand recognition and market incumbents with long-established names and market share. To enable product innovation that supports this customer imperative, CIOs must focus on simplicity. This report introduces three areas where simplicity can enhance the customer experience and provides examples of how major players like Cisco Systems, Infor, and SAP are adapting these to drive business growth.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.