Trends Report

Brief: Seize A Window Of Opportunity In Patent Reform Now

Don't Let Patent Trolls Hamper Your Digital Retailing Innovation Efforts

May 5th, 2015
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Carrie Johnson , Laura Naparstek

Summary

Virtually all eBusiness and channel strategy professionals face a significantly increased volume of patent litigation due to the issuance of many more loose patents since the 1990s and from the increase in shell corporations that aggressively defend these patents. Because these lawsuits are onerous and expensive for eBusiness professionals and they thwart long-term goals to create innovative digital experiences for customers, groups like the National Retail Federation are championing patent reform and supporting proposed legislation from the House of Representatives and Senate to reduce the volume of frivolous lawsuits. This report outlines recent developments in and the current state of patent reform and provides urgent recommendations for what eBusiness professionals should do if they support congressional efforts to address it.

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