Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Brief: TV And Digital Video Convergence Accelerates

Marketers Take Early Steps Toward An Omnichannel Video Future

January 11, 2016

Primary author headshot


Why Read This Brief

Digital video is encroaching on TV's long held position atop the marketing mix. Changes in consumer habits and the migration of TV content to addressable delivery channels call TV dominance into question and point to an omnichannel video future. To understand how these changes will impact the future of media planning, Forrester surveyed 82 users of video demand-side platforms (DSPs). B2C marketers should read this report to understand accelerating changes affecting media and creative strategies for video campaigns.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).


Recommended Research