Trends Report

Brief: The Great Digital Reorganization

Firms Will Have To Change Their Structure, Cut Cycle Times, React More Quickly, And Meet Rising Customer Expectations

August 19th, 2015
John McCarthy, null
John McCarthy
With contributors:
Pascal Matzke , Nigel Fenwick , Nate Fleming , Karen Traikovich

Summary

As digital continues its relentless advance and development, Forrester believes that most companies will make significant changes to their organizational structure. Those changes will take three forms over the next five years: 1) more partnering externally to shorten innovation cycles; 2) increased divestitures of noncore assets to simplify the organization; and 3) changing from the old functional silos to a cluster model where smaller, multidimensional teams of sales, marketing, service, product development, production, and technology staff are colocated and focused on serving a single customer segment.

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