Trends Report

Brief: Three Reasons To Consider Alternatives For Cross-Channel Campaign Management

Many Vendors Offer Compelling CCCM Options

May 14th, 2015
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Srividya Sridharan , Samantha Ngo

Summary

The cross-channel campaign management (CCCM) market is diverse and continues to attract innovation and specialization. "The Forrester Wave: Cross-Channel Campaign Management, Q3 2014" features an in-depth evaluation of nine of the top vendors. However, there's a host of other vendors with compelling solutions that address various buyer requirements. In this report, we identify three reasons why customer insights (CI) pros should consider alternatives — exclusive digital focus, cloud-only deployment, and midmarket or regional presence — and highlight the capabilities of representative vendors. Study these alternatives in conjunction with the customizable criteria from the CCCM Forrester Wave evaluation to hone in on the right provider for your specific needs.

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