Trends Report

Brief: Use Services Providers To Maximize The ROI Of EMSS Investments

The Enterprise Marketing Technology Services Ecosystem

August 30th, 2016
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Mary Pilecki , Arleen Chien , Olivia Dynan , Ian McPherson

Summary

B2C marketers must assemble their own unique enterprise marketing technology ecosystems to deliver contextually relevant customer experiences. They rely on services providers that supplement their internal resources with expertise about customer insights, marketing automation, digital content strategies, and systems integration. This report outlines how three types of services providers help B2C marketers get the most out of their technology investments.

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