Brief: Using Technology To Drive In-Store Customer Engagement
How To Start Employing Emerging Technologies To Join Physical And Virtual Shopping Experiences
April 24, 2014
Why Read This Report
Infrastructure and operations (I&O) professionals at retail firms have an opportunity to help their companies employ in-store technologies to craft superior engagement strategies. As I&O becomes a more important player in customer-facing technologies, I&O pros at retailers must keep track of emerging technologies that can support strategies to drive engagement, bolster loyalty, and bring together virtual assets with physical experiences inside stores. This report offers a path for getting started on linking technology solutions to customer engagement strategies.
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