Trends Report

Brief: Using Technology To Drive In-Store Customer Engagement

How To Start Employing Emerging Technologies To Join Physical And Virtual Shopping Experiences

April 24th, 2014
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
With contributors:
Christopher Voce , Adam Silverman , Thayer Frechette

Summary

Infrastructure and operations (I&O) professionals at retail firms have an opportunity to help their companies employ in-store technologies to craft superior engagement strategies. As I&O becomes a more important player in customer-facing technologies, I&O pros at retailers must keep track of emerging technologies that can support strategies to drive engagement, bolster loyalty, and bring together virtual assets with physical experiences inside stores. This report offers a path for getting started on linking technology solutions to customer engagement strategies.

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