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For Infrastructure & Operations Professionals

Brief: Using Technology To Drive In-Store Customer Engagement

How To Start Employing Emerging Technologies To Join Physical And Virtual Shopping Experiences

April 24, 2014

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  • By J. P. Gownder
  • with Christopher Voce,
  • Adam Silverman,
  • Thayer Frechette

Why Read This Report

Infrastructure and operations (I&O) professionals at retail firms have an opportunity to help their companies employ in-store technologies to craft superior engagement strategies. As I&O becomes a more important player in customer-facing technologies, I&O pros at retailers must keep track of emerging technologies that can support strategies to drive engagement, bolster loyalty, and bring together virtual assets with physical experiences inside stores. This report offers a path for getting started on linking technology solutions to customer engagement strategies.

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