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For Infrastructure & Operations Professionals

Brief: Using Technology To Drive In-Store Customer Engagement

How To Start Employing Emerging Technologies To Join Physical And Virtual Shopping Experiences

April 24, 2014

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Why Read This Report

Infrastructure and operations (I&O) professionals at retail firms have an opportunity to help their companies employ in-store technologies to craft superior engagement strategies. As I&O becomes a more important player in customer-facing technologies, I&O pros at retailers must keep track of emerging technologies that can support strategies to drive engagement, bolster loyalty, and bring together virtual assets with physical experiences inside stores. This report offers a path for getting started on linking technology solutions to customer engagement strategies.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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