Trends Report

Brief: What's Different About Mobile Customer Experience In China?

December 8th, 2014
Samantha Jaddou, null
Samantha Jaddou
With contributors:
Harley Manning , Carla O'Connor

Summary

Chinese mobile users have different expectations and different mobile moments than their Western peers. When designing a mobile website or app for them, customer experience (CX) professionals need to consider factors ranging from a third platform option to relatively low bandwidth and a variety of China-specific payment options. This report explains those considerations and offers suggestions for CX professionals looking to create a compelling mobile experience for the Chinese market.

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