Trends Report

Brief: Brexit Makes Customer-Focused Innovation Imperative

While Uncertainty Continues, Focusing On Innovation Is Your Best Chance Of Success

October 18th, 2016
With contributors:
Pascal Matzke , Carmen Margarit-Stoica , Christine Turley


Now that a timeline has been set for Brexit, every business operating in the UK is sure to face market uncertainty and volatility for at least the next three years. In our conversations with CIOs and chief technology officers (CTOs) since the Brexit vote, Forrester has maintained its view that only if companies retain a focus on customers will they ensure growth and innovation, especially in times of uncertainty. This report summarizes our recent discussions and outlines how companies can best drive innovation in the wake of Brexit.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.