Report

Brief: Digital Touchpoint Investments Significantly Influence US Retail Sales

Highlights From The Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (US)
January 26th, 2016
With Contributors:
Laura Naparstek
Diana Gold
and Laura Glazer

Summary

While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping category before completing transactions in physical stores. This

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.