Report

Brief: Disney Leads The Charge Across The Digital-Physical Divide

The Magic Kingdom's $1 Billion Bet On Technology Signals A New Era Of Digitally Enhanced Customer Experiences
April 24th, 2014
With Contributors:
John Dalton
and Corey Stearns

Summary

Disney has spent $1 billion on MyMagic+, a next-generation technology-fueled customer experience that transforms the way its guests play, stay, and pay at the "most magical place on Earth." Disney isn't alone in this endeavor — major brands including Majo

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