Brief: Mind The Gap: What B2B Marketers Need To Know About Sales Operations

Closing The Gap Between Marketing And Sales
August 5th, 2016
Peter O'Neill
Jacob Milender
and Rachel Birrell


As self-service buyers become more prevalent, marketing must work further down the sales funnel to highlight specific gaps in understanding across job functions. Whether it's misaligned performance metrics, lack of clarity around lead scoring (and definit

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.