Report

Brief: Mind The Gap: What B2B Marketers Need To Know About Sales Operations

Closing The Gap Between Marketing And Sales
August 5th, 2016
With
Peter O'Neill
Jacob Milender
and Rachel Birrell

Summary

As self-service buyers become more prevalent, marketing must work further down the sales funnel to highlight specific gaps in understanding across job functions. Whether it's misaligned performance metrics, lack of clarity around lead scoring (and definit

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