Report

Brief: Mobile-First Demands More Than Basic Responsive Web Design Techniques

When Mobile Moments Are Different From Desktop Tasks, Adopt A Responsive+ Approach
June 1st, 2016
With Contributors:
Mark Grannan
Allegra Burnette
Laura Naparstek
Jaclyn Galan
and Peter Harrison

Summary

Treating mobile as just another digital channel is myopic. People do different things on their smartphones than on their desktops or tablets. To delight and serve customers in their mobile moments, application development and delivery (AD&D) pros need to

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