Brief: Mobile-First Demands More Than Basic Responsive Web Design Techniques

When Mobile Moments Are Different From Desktop Tasks, Adopt A Responsive+ Approach
June 1st, 2016
With Contributors:
Mark Grannan
Allegra Burnette
Laura Naparstek
Jaclyn Galan
and Peter Harrison


Treating mobile as just another digital channel is myopic. People do different things on their smartphones than on their desktops or tablets. To delight and serve customers in their mobile moments, application development and delivery (AD&D) pros need to

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.