Trends Report

Brief: Staffing For Data-Driven Design

April 29th, 2015
With contributors:
John Dalton , Curt Nichols

Summary

Data gives firms the objectivity that they need to identify, test, and validate design decisions, at scale and fast. But the skills they require to blend data and design sensibilities are rarely found in one person, much less one business unit. This brief explains how customer experience (CX) professionals should approach staffing for the modern design team.

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