Trends Report

Brief: The Future Of Voice Control Goes Far Beyond Dictation

A Case Study In Digital Platform Power

April 14th, 2014
With contributors:
Alexandra Hayes , David Cooperstein

Summary

Digital platform providers Amazon.com, Apple, Facebook, Google, and Microsoft are competing fiercely to find the next big method to grab more minutes of attention. One of the most important tools in their arsenal will be voice control and monitoring. Far more than just replacing keyed-in commands, a system of voice control and monitoring — what Forrester calls "vox" — will provide entirely new avenues through which to deliver value to consumers. In this report, we explain why voice matters so much and paint the picture in vivid colors with a hypothetical example that hasn't yet happened but likely will. Marketers and app developers will need to prepare for the arrival of this powerful new interface.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.