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For Customer Experience Professionals

Bring Design Researchers And Data Scientists Together To Elevate Customer Understanding

Working Together, These Teams Create Better And More Connected Customer Insights

May 21, 2021

Why Read This Report

Design researchers and data scientists both possess the tools necessary to derive customer insights. In most organizations today, the two personas work independently, which can lead to an incomplete view of the customer experience (CX). Working together, design researchers help data scientists overcome the dreaded insights-to-action gap. And data scientists help their design research counterparts optimize their efforts and quantify impact. Read on for best practices on how to bring these two roles together.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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