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For B2C Marketing Professionals

Build A Business Case For Social Media’s Value To The Enterprise

Business Case: The Social Marketing Playbook

March 30, 2020

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This is the Business Case report in The Social Marketing Playbook For 2020.

Why Read This Report

When marketers disregard crafting a strong business case for their social media investments, they struggle to prove social media's value. Creating a business case enables marketers to gain credibility and set expectations for their social initiatives, which in turn helps them expand the contribution of social media beyond marketing and into the enterprise at large. B2C marketers should download this PowerPoint presentation to guide them through crafting a social media plan and cost-benefit analysis. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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