Build A Loyalty Strategy With Global Appeal

December 12th, 2017

Emily Collins VP, Research Director

Arleen Chien

With contributors:

Mary Pilecki , Caitlin Wall , Christine Turley

Summary

We've recently seen a spike in questions from brands about the global demand for loyalty programs, and customer loyalty solution vendors have their sights set on international growth. When thinking about launching or expanding a program abroad, B2C marketers need to be aware of cultural and regulatory distinctions that challenge a "copy/paste" mentality. This report provides best practices for program expansion across the globe.

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