Save or Share this Report

For eBusiness & Channel Strategy Professionals

Build A Pervasive Corporate Mobile Competency

August 12, 2014

Primary author headshot

Authors

Why Read This Report

Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy and manage the delivery of mobile services. As mobile usage by both consumers and organizations grew — across geographies, functional groups, and brands — and the portable device landscape fragmented, small, isolated teams could no longer support a company's mobile services. In 2014, mobile strategy means having the right organization, governance, and staffing, along with the associated business processes, to guide the development of both mobile ideas and actual services across this complex landscape. Over the course of interviewing hundreds of eBusiness executives from mostly best-in-class companies with regard to mobile services during a three year period, Forrester developed a perspective and set of recommendations to guide organizational design for scaling your mobile competency. Forrester has updated this report based on our findings in the book, The Mobile Mind Shift.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • A 12-Month Mobile Services Road Map Is Not A Mobile Strategy
  • Leverage Governance To Enable Mobile Success
  • recommendations

  • Mobile Demands Significant Collaboration Across Business Units
  • Supplemental Material
  • Related Research Documents

Recommended Research