Trends Report

Build An Integrated Messaging Approach

How To Develop Customer-Focused Integrated Messaging At Your Firm

September 10th, 2012
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
David Truog , Ari Osur , Sarah Takvorian

Summary

This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and automate your campaign processes. The result? Evolution from executing standalone email marketing programs to customer-focused integrated messaging (CFIM), an approach that coordinates communications across channels and platforms.

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