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For Application Development & Delivery Professionals

Build Design-Thinking Skills To Drive Customer-Centric Process Change

February 22, 2016

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  • By Clay Richardson
  • with Alex Cullen,
  • Shaun McGovern,
  • Diane Lynch

Why Read This Report

Customer experience transformation is now a top driver shaping the landscape for business process management (BPM). However, most BPM initiatives lag when it comes to investing in critical business process skills needed to redesign customer-facing and digital business processes. Ultimately, this lack of reskilling steadily erodes the potential value and impact BPM can have across the enterprise. This report outlines how application development and delivery (AD&D) leaders at firms with leading BPM initiatives are shifting their portfolio of skills to drive outside-in process changes that transform customer experiences and digital operations. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We are now updating it to include our latest research on BPM.

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Table of Contents

  • Process Skills Are Evolving To Focus On Customer Obsession
  • Infuse Process Roles With A Healthy Dose Of Design Thinking
  • Recommendations

  • Recalibrate Business Process Skills For Customer Obsession
  • Related Research Documents