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For Customer Insights Professionals

Build Digital Intelligence For Your Insights-Driven Business

Executive Overview: The Digital Intelligence Playbook

October 31, 2018

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This is the Executive Overview in The Digital Intelligence Playbook For 2019.

Why Read This Playbook

Insights-driven businesses have an edge on the rest of us: Their digital intelligence (DI) practices synchronize digital analytics with digital interactions to continuously deliver optimized customer experiences at scale. It's time for customer insights (CI) pros to follow suit. They must work with teams across the enterprise to foster a mature intelligence practice capable of fostering competitive differentiation. Forrester's digital intelligence playbook sets the groundwork for the strategy, technologies, and best practices for building a DI practice. This is an update of a previously published report. We updated it to take into account new research embedding DI within Forrester's research on artificial intelligence (AI), big data, and systems of insight.

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