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For Customer Insights Professionals

Build Digital Intelligence For Your Insights-Driven Business

Executive Overview: The Digital Intelligence Playbook

August 15, 2017

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This is the Executive Overview in The Digital Intelligence Playbook For 2018.

Why Read This Playbook

Insights-driven businesses have the edge on the rest of us. Their digital intelligence practices synchronize digital analytics with digital interactions to continuously deliver optimized customer experiences at scale. It's time for customer insights (CI) pros to follow suit. They must work with teams across the enterprise to mature an intelligence practice capable of fostering competitive differentiation. Forrester's digital intelligence playbook sets the groundwork for the strategy, technologies, and best practices for building a digital intelligence practice. This is an updated report, which takes into account new research embedding digital intelligence within Forrester's research on artificial intelligence (AI), big data, and systems of insight.

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