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For Customer Experience Professionals

Build Executive Buy-In For Your CX Transformation

Resonate With Executives, Seek Out Champions, And Build Alignment

January 9, 2020

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Why Read This Report

Many customer experience (CX) pros struggle to convince executive leadership to believe in and take action toward becoming a customer-obsessed organization. Competing priorities and disagreement on what customer centricity looks like lead to a lack of alignment and progress. To overcome these challenges, CX professionals must show how CX plays a role in their existing strategy and what championing CX at the executive level looks like.

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