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For CMO Professionals

Build The Business Case For Your Digital Investments

The Business Case Report In The Digital Business Playbook

January 30, 2020

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This report is part of "Plan" in The Digital Business Playbook.

Why Read This Report

You can only improve what you can measure. Businesses must be able to calculate the return on digital investments to justify them. But calculating a precise ROI for digital transformation at the group level is nearly impossible. This report gives CMOs a framework to calculate the return on transformative digital investments. It highlights customer usage scenarios and shows how digital business leaders can design ROI calculations to ultimately measure customer benefits at different stages of their value chain. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Rethink And Adjust ROI Calculations For Digital Investments
  • ROI Calculations For Digital Transformation Can Be Challenging
  • Focus Digital Investments On Specific Benefits In The Value Chain
  • Use The ROI Checklist To Increase Transformative Investment Returns
  • What It Means

  • Apply End-To-End And Long-Term Perspectives To Digital Investments
  • Supplemental Material
  • Related Research Documents

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