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For CIO Professionals

Build Your Digital Transformation Business Case Around The Customer And Revenue Growth

February 22, 2017

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This is the Business Case report in The CIO Digital Business Transformation Playbook For 2017.

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Why Read This Report

CIOs' digital transformation investments are ultimately about business survival through disruption. Such investments directly affect customer expectations and go beyond the traditional ROI. The scope for disruption spans the entire customer life cycle, affecting everything from the supply chain to after-sales support. This report focuses on the business case for such disruptive investments.

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Table of Contents

  • Traditional ROI Calculations Don't Work For Digital Transformation
  • Use The Customer Life Cycle To Make The Business Case
  • The Costs Of Digital Investments Are Often Underestimated
  • Recommendations

  • Above All, Focus On The Customer
  • What It Means

  • Digital Investments Require An End-To-End Mindset To Create Returns
  • Supplemental Material
  • Related Research Documents

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