Business Case Report

Build The Business Case For Your Digital Investments

Jacob Morgan
 and  three contributors
Aug 15, 2022

Summary

You can improve only what you can measure. Businesses must be able to calculate the return on digital investments to justify them, but calculating a precise ROI for digital transformation at the group level is nearly impossible. This report gives digital business leaders a framework to calculate the return on transformative digital investments. It highlights customer usage scenarios and shows how to design ROI calculations to ultimately measure customer benefits at different stages of the value chain.

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