Business Case Report

Building The Integrated Retail Commerce Business Case

March 24th, 2022
Scott Compton, null
Scott Compton
With contributors:
Fiona Swerdlow , Brendan Witcher , Ashley Villarreal , Taylor Hansen , Jen Barton


Digital retail is an integral part of the overall retail picture. Forrester forecasts that US e-commerce will account for 28% of total US retail sales by 2024. This report gives digital business strategy professionals a structure with which to build a solid business case across physical stores and digital resources so they can capture the business value of digital investments and build support for their initiative.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.