Building The Integrated Retail Commerce Business Case

Business Case: The Retail E-Commerce Playbook
October 27th, 2020


Digital retail is an integral part of the overall retail picture. According to Forrester data, e-commerce will drive two-thirds of retail growth by 2023. This report gives digital business strategy professionals a structure with which to build a solid bus

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.