Trends Report

Business Metrics That Market Insights Teams Should Start Tracking Now

The Most Important Metrics And How To Use Them To Show The Value-Add Of Market Insights

July 25th, 2012
Richard Evensen, null
Richard Evensen
With contributors:
Reineke Reitsma , Ryan Morrill

Summary

Market insights professionals can potentially track hundreds of metrics, but which ones are the most important and will provide the best visibility into the health of the business? In this report, Forrester identifies the best metrics to start with or to consider adding. We also show how market insights professionals can use these metrics to prove the value-add of their insights and optimize market insights' portfolio and investment decisions.

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