Case Study

CCP Games Uses A DSP To Close The Loop On Acquisition And Cross-Sell

February 28th, 2012
Joanna O'Connell, null
Joanna O'Connell
With contributors:
Emily Riley , Sarah Takvorian

Summary

CCP Games, a massive multiplayer online game provider, knew that its existing approach with key channels like display was suboptimized and that it could drive more efficient customer acquisition if it got smarter about media mix and management of its first-party data. For help it turned to X Plus One, a demand-side platform (DSP) with extensive data management platform (DMP) capabilities. Together they spent 2010 and 2011 moving CCP from a messy, duplicative approach rife with waste to a lean, focused, optimized media mix, and in 2012 aim to leverage CCP's existing data assets for highly efficient cross-sell. Along the way, they're co-creating a universal view of "the truth," improving CCP's internal processes and communications.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.