Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

CCP Games Uses A DSP To Close The Loop On Acquisition And Cross-Sell

February 28, 2012

Primary author headshot

Authors

  • By Joanna O'Connell
  • with Emily Riley,
  • Sarah Takvorian

Why Read This Report

CCP Games, a massive multiplayer online game provider, knew that its existing approach with key channels like display was suboptimized and that it could drive more efficient customer acquisition if it got smarter about media mix and management of its first-party data. For help it turned to X Plus One, a demand-side platform (DSP) with extensive data management platform (DMP) capabilities. Together they spent 2010 and 2011 moving CCP from a messy, duplicative approach rife with waste to a lean, focused, optimized media mix, and in 2012 aim to leverage CCP's existing data assets for highly efficient cross-sell. Along the way, they're co-creating a universal view of "the truth," improving CCP's internal processes and communications.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • CCP Games Needed A DSP With DMP Capabilities
  • Related Research Documents