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For CIOs

CIOs, CX, And End-To-End Tech Management

CIOs Have A Responsibility To Assure That Their Organization Understands And Addresses The CX Impact Of Everything It Does

August 14, 2015

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Why Read This Report

As firms intensify their focus on customer experience (CX), CIOs increasingly are drawn into the heart of a key CX challenge: how to add digital to the CX mix. CX investments in systems of engagement have been expanding beyond mobile apps and websites to include systems of record and systems of insight. This expansion to end-to-end CX is shaping decisions across the enterprise and its partners. It demands the design, delivery, and operations skills that the technology management team brings to the table, and it's the CIO's job to see that these demands are met. This report lays out the problem and the opportunities — and which end-to-end technology-based assets CIOs should invest in to assure high-impact CX.

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Table of Contents

  • Customer Experience Delivery Is Maturing To Be End-To-End
  • CIOs: Enable End-To-End CX Across All Investments
  • Build A Foundation For End-To-End CX From Tech Management Assets
  • RECOMMENDATIONS

  • Actively Ask About Every Investment's CX Impact
  • Supplemental Material
  • Related Research Documents

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