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For Customer Insights Professionals

CI's Imperative In The Age Of The Customer: Drive Business Success

October 27, 2011

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  • By Dave Frankland
  • with Caitlin Souther,
  • Molly Murphy

Why Read This Report

To thrive in the age of the customer, companies must become customer-obsessed. Why? Because empowered consumers quickly eat away at traditional areas of competitive advantage — manufacturing strength, distribution power, and information mastery. Customer Intelligence (CI) is a core competence that fuels customer obsession and sets up competitive advantage.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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