Trends Report

COVID-19 Accelerated Your Digital Momentum — Don't Slow Down Now

How To Harness Digital Momentum During And After The Pandemic

February 25th, 2021
With contributors:
Jacob Morgan , Dane Anderson , Sam Higgins , Zhi-Ying Barry , Caroline Hogan , Seles Sebastin , Bill Nagel

Summary

The global pandemic forced many firms to shift almost overnight to only engaging customers virtually. Digital teams were thrust to the forefront of organizations' responses. The impact on digital strategy, priorities, and approaches has been massive, and the lessons learned will affect digital transformation efforts for years to come. Digital business leaders and their teams can use this report to compare their COVID-19 response with their peers and gain insight into how to maintain the digital momentum.

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