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For Customer Experience Professionals

CX Essentials

The Basics Of Customer Experience In Plain Language CX Pros Can Use To Explain It To Colleagues

July 21, 2020

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Why Read This Brief

Many business and technology leaders undermine their own companies and careers when they make decisions related to customer experience (CX). How? By basing their decisions on a wrong understanding of it. And CX pros willing to explain it have a hard time knowing where to start because they're immersed in CX every day. So we've distilled the basics into a 5-minute read consisting of explanations in plain language. Use these in communicating with colleagues, or share this document with them directly, to help them tap the power of great CX to drive success.

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