Skip to main content

Save or Share this Report

For Customer Experience Professionals

CX Essentials

The Basics Of Customer Experience In Plain Language CX Pros Can Use To Explain It To Colleagues

July 21, 2020

Primary author headshot

Authors

Why Read This Brief

Many business and technology leaders undermine their own companies and careers when they make decisions related to customer experience (CX). How? By basing their decisions on a wrong understanding of it. And CX pros willing to explain it have a hard time knowing where to start because they're immersed in CX every day. So we've distilled the basics into a 5-minute read consisting of explanations in plain language. Use these in communicating with colleagues, or share this document with them directly, to help them tap the power of great CX to drive success.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).

Purchase

Recommended Research