Why Read This Brief
Forrester has proven that customer experience (CX) leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. But does good CX also correlate with superior stock price performance? In this report, Forrester looks at the relationship between CX quality and company stock performance and makes recommendations on how CX professionals should use these findings.
Get Access
This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.