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For Customer Experience Professionals

CX Quality Can Affect Stock Performance

A Stock Portfolio Of CX Leaders Beat A Portfolio Of CX Laggards

February 22, 2018


Why Read This Brief

Forrester has proven that customer experience (CX) leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. But does good CX also correlate with superior stock price performance? In this report, Forrester looks at the relationship between CX quality and company stock performance and makes recommendations on how CX professionals should use these findings.

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