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Canada Mobile Technographics®: 2010

Report: Understanding The Mobile Behavior Of Your Target Audience

October 6, 2010


Why Read This Report

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining a quick overview of the level of mobile sophistication of their target audience. In 2010, Forrester designed and fielded questions to create consistent profiles across North America, Latin America, Europe, and Asia. With growth in the adoption of smartphones, the opportunities are greater than ever for product and services companies to engage with their target audience on mobile phones.

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Tools And Templates

Models and Calculators

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  • Demographics Add Texture To Mobile Technographics
  • SuperConnecteds Offer A Lucrative Opportunity
  • Smartphone Ownership Dominates Among The Top Three Groups

Vendor Selection Aids

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  • Mobile Technographics: Understanding The Connected Consumer

Table of Contents

  • Mobile Technographics Is The Foundation Of A Mobile Strategy
  • Introducing Mobile Technographics For 2010
  • recommendations

  • Opportunities Exist Across Groups
  • Supplemental Material

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