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For CIO Professionals

Capitalize On Rising CMO Tech Spending In India's Banking Sector

CMOs Need BT Leadership From Their CIOs Like Never Before

July 7, 2014

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Why Read This Report

Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India and discovered that the increasing demands and expectations of digitally empowered customers are redefining the way that companies do business in India. This report builds on Forrester's research on CMOs' technology spending plans and focuses on India's banking industry. More than ever, bank CIOs must guide the implementation of strategies that address CMOs' drive to become customer-obsessed, increase tech spending, and involve themselves in tech-related decision-making. This report outlines how technology will play an increasingly crucial role in implementing differentiated revenue models, a superior customer experience, and an optimized cost structure for banks and provides recommendations to CIOs for working with their CMOs to become dynamic marketing technology integrators.

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Table of Contents

  • Customer Obsession Transforms Banking CMOs' Role In India
  • CMOs Are Looking To CIOs To Accelerate Their Tech Agenda
  • Three Key CMO Focus Areas Warrant Indian Banking CIOs' Attention
  • RECOMMENDATIONS

  • CIOs Must Take The Lead In Transforming Banks' Marketing Technology
  • Supplemental Material
  • Related Research Documents