Case Study

Case Study: AIB Puts Its Customers At The Heart Of Digital Transformation

AIB Embraced Digital Transformation To Turn Its Business Around

October 1st, 2014
Stephen Walker, null
Stephen Walker
With contributors:
Carrie Johnson , Benjamin Ensor , Alex Causey

Summary

Following the financial crisis of 2008, Allied Irish Banks (AIB) was recapitalized by the Irish government and forced to fundamentally reinvent itself or risk being broken up and sold off. Putting digital at the heart of its strategy, AIB launched a concept store to evangelize digital services and developed person-to-person payments functionality, money management on tablets, remote relationship capabilities, better analytics, and a series of simple online product applications. Read this report to understand how your institution can transform itself into a digital organization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.