Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Case Study: Bank Of The West Jump-Starts eBill Adoption

eBill Adoption Rate Increases By 89% In Six Months

November 15, 2013

Primary author headshot


  • By Catherine Graeber
  • with Benjamin Ensor,
  • Douglas Roberge

Why Read This Report

While firms have measured the positive bottom-line benefits from eBill users, few banks have put the full force of their marketing efforts behind the service to grow adoption. But the adoption game is not over. Best-practice firms have not given up on eBill adoption and are using creative ways to entice bill payers into using eBills. This report outlines how Bank of the West partnered with Fiserv, its online bill pay provider, to use a new approach to market eBills and succeeded in growing its eBill adoption rate by 89% in six months.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Situation: eBill Adoption Has Yet To Reach Its Potential
  • Bank Of The West Jump-Starts eBill Adoption With Free Trials

  • Rewind: Time To Go Back To The Basics For Adoption Of Online Services
  • Supplemental Material