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Case Study: Bank Of The West Jump-Starts eBill Adoption

eBill Adoption Rate Increases By 89% In Six Months

November 15, 2013

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Authors

  • By Catherine Graeber
  • with Benjamin Ensor,
  • Douglas Roberge

Why Read This Report

While firms have measured the positive bottom-line benefits from eBill users, few banks have put the full force of their marketing efforts behind the service to grow adoption. But the adoption game is not over. Best-practice firms have not given up on eBill adoption and are using creative ways to entice bill payers into using eBills. This report outlines how Bank of the West partnered with Fiserv, its online bill pay provider, to use a new approach to market eBills and succeeded in growing its eBill adoption rate by 89% in six months.

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Table of Contents

  • Situation: eBill Adoption Has Yet To Reach Its Potential
  • Bank Of The West Jump-Starts eBill Adoption With Free Trials
  • WHAT IT MEANS

  • Rewind: Time To Go Back To The Basics For Adoption Of Online Services
  • Supplemental Material