Case Study

Case Study: Business Objects' Dashboard Aligns Marketing Tactics With Sales Results

April 9th, 2008
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Bradford Holmes , Christina Lee

Summary

Business Objects implemented a global marketing management system and dashboard to give its marketing executives line-of-sight visibility from initial prospect contacts to closed deals. Technology marketing professionals can learn from Business Objects how integrating business intelligence tools with marketing management can not only shorten campaign planning and execution but also get sales and marketing working off of the same numbers.

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