Case Study

Case Study: CA's New Customer Data Management Closes The Marketing Loop

September 26th, 2007
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Jaap Favier , Jennifer Joseph

Summary

CA revitalized its customer data management as part of its journey to become a marketing-driven firm. Marketing leadership professionals can learn measurement best practices from CA, including how to use rich customer data to make more dynamic marketing program decisions and to close the loop with sales.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.