Case Study

Case Study: CNN iReport's Mobile Army Of Creators

An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters

September 24th, 2010
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
Abe Garon, null
Abe Garon
With contributor:
Annie E. Corbett

Summary

CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances CNN's existing content and expands its coverage to include what would have, previously, been unreported events. Like CNN, product strategists at a variety of consumer-facing companies can enhance, expand, and energize their existing portfolio of products by enlisting and empowering engaged smartphone owners.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.