Case Study

Case Study: ConAgra Sales Operations And Inventory Planning

September 13th, 2007
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Sharyn Leaver , Elisse Gaynor

Summary

Mastering demand management requires forecasting improvements and the data and tools to determine how best to build inventory for future consumption. ConAgra Food's demand management process illustrates best practices in implementing an integrated sales operations and inventory planning process. The result? ConAgra eliminated five days of inventory from the supply network, grew revenues by 2% annually by improving in-store availability from 97% to 99.5%, and improved return on capital by 12% by reducing forecast error from its peak of 40%.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.