Case Study

Case Study: Design Thinking Drives Innovation With Drop, A Connected Kitchen Product

October 14th, 2014
Allegra Burnette, null
Allegra Burnette
With contributors:
John Dalton , Curt Nichols

Summary

Drop is a new iPad-connected kitchen scale that seeks to reduce bakers' anxiety and enhance the social experience of making food. To accomplish this goal, the team at Drop followed a design-oriented process to completely reimagine and reframe the baking experience. The effort represents a shrewd approach to innovative experience design that customer experience (CX) professionals can carry into other products and businesses.

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