Case Study

Case Study: Drive Real-Time Marketing As Part Of Your Digital Transformation Journey

How MasterCard Keeps Up With Fast-Changing Consumer Behavior

April 21st, 2016
Clement Teo, null
Clement Teo
With contributors:
Frederic Giron , Brigitte Majewski , Michael Barnes , Flora Zhang , Bill Nagel

Summary

Asia Pacific consumers are digitally empowered, socially savvy, and always mobile. To win, serve, and retain them, MasterCard's marketing organization has embraced digital to provide timely, relevant, and personalized experiences — acting on insights drawn from its real-time marketing analytics platform. This case study highlights the changes in organizational structure, processes, and technology that MasterCard undertook to make its digital transformation vision a reality to help B2C marketing professionals craft marketing strategies that align with tangible business outcomes.

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