Case Study

Case Study: French Retailer Darty Boosts Margins Via Its Online Marketplace

August 17th, 2016
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Claudia Tajima , Peggy Dostie

Summary

Third-party marketplaces have a reputation for being lucrative, but many large multichannel retailers still struggle to drive much success after developing their own marketplaces. This document analyzes the challenges and successes of French retailer Darty, which has executed its marketplace well, and provides lessons for other retailers as they develop their own marketplace strategies.

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